Block
Creative Director, Block
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Job Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
#### The Role
Block's in-house creative team builds the brand platforms and campaigns behind Cash App, Square, and Afterpay. We're hiring a creative director who originates the big idea (brand platforms, repositionings, campaign concepts) and stays with it until it's in market.Strategy sits inside creative, so you shape the brief rather than answer it, then carry the idea across every medium it lives in: film, social, experiential, copy, and online and offline activations.
This is an individual contributor role. You'll lead project teams and set the creative standard.
You Will
- Originate brand platforms and campaign-level ideas, and own them from concept through activation
- Reposition brands, and keep the platform coherent across brand and product surfaces
- Hold the idea intact from first cut to final placement
- Shape the brief alongside an embedded creative-strategy team
- Direct designers, writers, and production partners on the work
- Work with marketing, product, and partnerships leadership to get campaigns made
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