Account Director

Description: Position: Account Director

Location

Remote

Reports To

Chief Revenue Officer

ABOUT SPARKWIRE

SparkWire is a B2B media and marketing company connecting businesses with engineers and technical decision-makers across the electronics and industrial automation industries. Through established engineering communities, including PLCtalk and Electronics-Lab, SparkWire provides targeted advertising, lead generation, technical content, market research, and audience intelligence solutions. By combining engaged engineering communities with data-driven marketing strategies, SparkWire helps clients reach specialized technical audiences, build meaningful customer relationships, and drive business growth.

THE OPPORTUNITY

SparkWire is seeking a revenue-focused Account Director to grow its customer base, with particular emphasis on companies serving the industrial automation market. This is a combined business development and account leadership role with responsibility for customer relationships from pre-sale through post-sale. Working closely with the CRO, the Account Director will help bring SparkWire's engineering marketing solutions to new customers while developing existing relationships. Revenue generation and new customer acquisition are the priorities; this is not a centralized Customer Success position.

Requirements: KEY RESPONSIBILITIES

• New business development: Identify and pursue prospective customers in the industrial automation market, with a focus on increasing customer count and revenue.
• Consultative solution sales: Understand prospective customers' marketing objectives and present relevant SparkWire solutions, including advertising, lead generation, content, and audience intelligence.
• End-to-end customer ownership: Maintain responsibility for the commercial customer relationship from initial engagement through post-sale activity, providing continuity throughout the customer journey.
• Account growth: Build lasting relationships, understand evolving customer needs, and identify opportunities to expand business with existing customers.
• Industrial automation market focus: Develop opportunities with organizations seeking to reach PLC, controls, and industrial automation professionals through communities such as PLCtalk.
• Revenue planning: Partner with the CRO on commercial priorities, account strategies, and opportunities to grow the SparkWire customer base.
• Cross-functional collaboration: Coordinate with internal teams to align customer objectives with the delivery of purchased marketing solutions and maintain effective post-sale follow-through.
• Sales operations: Use CRM and sales reporting tools to maintain accurate prospect, opportunity, and account information and communicate pipeline progress.
• Market awareness: Monitor relevant industry trends, customer priorities, and competitive developments to identify new business opportunities.

WHAT YOU BRING

• Demonstrated B2B business development and account management experience, including acquiring new customers and growing commercial relationships.
• A record of generating revenue and translating customer objectives into business opportunities.
• Ability to understand and communicate the value of advertising, lead generation, content marketing, and related marketing solutions.
• Ability to maintain effective customer relationships across both the pre-sale and post-sale stages.
• Strong communication, relationship-building, and cross-functional collaboration skills.
• Experience using CRM and sales tools to organize customer activity and manage a pipeline.

PREFERRED BACKGROUND

• Experience selling B2B media, advertising, demand generation, or marketing solutions.
• Familiarity with industrial automation, controls, manufacturing technology, or engineering audiences.
• Experience with engineering communities, technical marketing, or behavior- and intent-based audience targeting.

COMPENSATION

The compensation plan will include an on-target earnings (OTE) structure and an initial commission guarantee for a period to be confirmed.

*SparkWire is committed to equal employment opportunity.*